Monday, March 29, 2010

Famous Potatoes is back!

Almost 40 years ago, I wrote a novel called Famous Potatoes. At the time I was making my living as a hippie handyman. A woman hired me to repair her shower. I botched it. What should have been a half day job turned into a 3 day nightmare in which the woman's house went without water while I had to call in help from my neighbor and good hippie friend, Sonny Hoppas, who was a carpenter not a plumber, who in turn called in help from a contractor friend who was also a carpenter not a plumber. (Lesson #1: Don't hire hippie plumbers.)

Finally we got the shower repaired. Meanwhile I got to chatting with the woman's hippie boyfriend, John Daniel, who as it turned out had a small press called No Dead Lines. We chatted a lot. There may have been marijuana involved. Anyway, he became interested in my novel and wanted to edit it—for free. I was delighted.

I was living at the time in a hippie compound on San Francisquito Creek near the Stanford Linear Accelerator Center. My neighbor in the compound was an artist, a gorgeous tall raven-haired Amazon of a woman who shot a great game of pool, Linda Goodman, who wanted to go into the book-designing business. She became interested in helping to design Famous Potatoes—for free—as a showpiece for her skill. I was delighted. She knew a talented young illustrator named Ed Wong who lived behind an orchard in Sunnyvale (in those days, Sunnyvale had orchards). I'd have to pay him, but he was worth it. With Linda's supervision, Ed came up with a set of illustrations. I've always like illustrated novels and was willing to pay out of my own pocket for something I believe in. Eventually I hired Linda to do the layout and paste-up, and she found a cut-rate typesetter living in Santa Cruz (who I never met, but I always imagined her as a laid-back surfer hippie with typesetting skills - she liked to type editorial comments about the characters in the margins of the galleys like "Serves him right!" or "Good for her.").

Linda's boyfriend, Michael Riordan, was a nuclear physicist at SLAC who had written a solar energy book and wanted to be a literary agent. He wanted to shop my novel around. I was delighted.

John Daniel wanted to include Famous Potatoes in his No Dead Lines catalog but couldn't afford to print it. So we agreed that I would self-publish, using No Dead Lines as the listed publisher, and he would help distribute it.

The day of the print run, when the novel was literally on the printing press, I got a call from Michael saying he'd sold Famous Potatoes to a New York publisher, and they would pay me a $10,000 advance on the condition that I did not sell any copies of the No Dead Lines edition which, at that exact moment, was pouring out of a printing press in East Palo Alto. I could have called the printing plant and shouted "Stop the press!" but I still would have owed them $3000 for the print run after already spending $1000 for the hippie typesetter and something, maybe $1000 to Linda for layout and paste-up. So I let it run. $10,000 minus $3,000 for printing minus $1000 for typesetter minus $1000 for Michael as agent minus maybe $1000 to Linda for layout and paste-up was still a profit. Minus I-forget-how-much for Ed Wong was still a profit—barely. So the No Dead Lines edition went out of print before it even finished printing. Probably the shortest book run in history. A few copies got out there anyway. You can still find them on the internet used book market.

The New York publisher was Seymour Lawrence, the same man who published Kurt Vonnegut and Richard Brautigan. I was in good hands. He hired Ed Wong for a new set of illustrations and as I recall he hired Linda Goodman to supervise. Poor Seymour couldn't take his eyes off Linda, she was so lovely. For a book jacket they hired Heart Arts. The Heart Arts cover design won a National Book Award for best cover in the trade paperback edition. Again, good hands.

Famous Potatoes got great reviews in books and magazines all over the USA and, eventually, all over the world—except the New York Times, which loathed it. France, Germany, Italy, Japan, Israel, Sweden, Netherlands—the book did well. The snobbish disapproval of the New York Times, plus the subject matter, caused the book to become known as an underground novel. People started calling it an "underground classic."

And then eventually the world moved on, and the book (in the English language, at least) went out of print. For 30 years. Until now.

Famous Potatoes has just been issued as an ebook at, who provide a great service for struggling authors such as myself. I'm in the process of bringing it out as a podcast at In a week or so it will be available on iTunes. Right now it's already up at podiobooks, who likewise provide a great service for struggling authors such as myself.

Michael Riordan went on to write several books himself on solar energy and nuclear physics. Ed Wong is now Edward Wong-Ligda and has his own cult following (they collect "Edisms" on Facebook). Sonny Hoppas, last I saw him, lived on a sailboat and still worked as a carpenter. John Daniel became Mellow Fellow (that was his title, meaning Director of Mellowness) at a hippie hot spring in northern California.

The moral of this story is that if you want to publish a novel, follow these simple steps:
1) Botch plumbing job.
2) Hire neophyte book designer.
3) Hire neophyte literary agent with a background in nuclear physics.
4) Hire a Mellow Fellow as editor.
5) Hire a neophyte illustrator.
6) Hire, sight unseen, an opinionated surfer hippie chick typesetter who does good work, cheap.
7) Trust the hippie network.
8) Spend your life savings on self-publishing.
9) Sign contract with prestigious New York publisher.

Nothin' to it.

Oh. And one more step:
10) Thirty or forty years later, you'll still be a struggling author.


  1. didn't you write a song or two in the meantime?

  2. Oh, sure. I wrote (and published) quite a few novels. And some songs. And now podcasts. "Struggling" refers to my financial rewards, not my literary output.

  3. Hey Joe, I just stumbled upon this while doing a search for something else. Wow, thanks for the memories (and compliments :">). Aptly as the writer you are you retained a lot more of the details than I (altho missed Cheshire Books Palo Alto publishing company that Michael and I had that initially published his books.) It was a great synergy, doing your book. Ed had a fine background from CIA in Los Angeles, we'd published several books I think before yours (altho I am slow on dates) and Michael worked on Whole Earth Catalog (that could be where we met the typesetter.) You sound great and I hope your family is too. I am still an artist, see my website below. (It will be totally redesigned in a month or so, been working on that for a while.) Take care, you look great and maybe I can hear you read someday. Linda

  4. Linda!!!!!

    Your web site didn't survive the comment-page spam filter. Send me an email!

  5. OK I will. And the more I think about it, I don't think we published the Solar Home Book et. al. until after your book. I was doing freelance design and book production first. It's good to be back in touch with you! Linda

  6. Wow, Linda is still around!!! I love that old story of her clobbering some guy for some sexist remarks about her while playing pool at the
    Dutch Goose. Linda was a heroine of mine, and a fantasy too...she was,is, lovely in her persona. Michael was years ahead of his time in solar!